…cision-makers involved. This means you shouldn’t expect B2B buyers to convert immediately. Instead, you need to focus on creating valuable content that helps you develop relationships with B2B buyers and lead them from one step to another as they are trying to complete their buying journey.
This is a fantastic point. B2B marketing hinges on building trust and relationships across individuals within an organization. Trying to sell to just one persona type won't work as there are always more stakeholders, known and unknown.