This is a fantastic point. B2B marketing hinges on building trust and relationships across individuals within an organization. Trying to sell to just one persona type won't work as there are always more stakeholders, known and unknown.
This is a fantastic point. B2B marketing hinges on building trust and relationships across individuals within an organization. Trying to sell to just one persona type won't work as there are always more stakeholders, known and unknown.
Husband. Father of six. Wearer of fedoras. Serial entrepreneur. Nonprofit co-founder. I write about personal growth & leadership.